The latest food and beverage industry news and trend analysis

The launch addresses the dual pressures facing professional operators in the region: the rising consumer expectation for premium, customizable coffee quality and the operational imperative for sustainability and efficiency.

Pizza Hut has announced a major marketing offensive to kick off the 2026 football post-season, partnering with legendary quarterback Tom Brady to launch the "Pizza Before the Hut" campaign.

Running from January through mid-March, the campaign is headlined by the return of the "Vitality Menu" and a first-ever limited-time offer (LTO) collaboration with Táche Pistachio Milk.

Subway has announced a major update to its US menu and value proposition for the start of 2026, introducing a new grab-and-go format alongside a revamped daily discount structure.

The firm has appointed industry veteran Clay Dover as its new Chief Executive Officer, while co-founder Shauna Smith has been promoted from CEO to Managing Director.

Fast-casual operator Smashburger® has unveiled a significant menu expansion designed to drive footfall during the winter months, introducing a new "Scorchin'" lineup that integrates spicy profiles with comfort food staples.

KFC US has unveiled its strategy for the start of 2026, rejecting traditional "New Year, New You" restriction narratives in favour of a value-driven campaign focused on "intentional indulgence."

Burger King US & Canada has kicked off its 2026 product calendar with the launch of the Ultimate Steakhouse Whopper, the latest iteration from its "Whopper by You" innovation platform.