Flavours & Colours
January 14, 2026
Golf Host Hally Leadbetter Debuts 'Happy Golfer' Brand with Functional Energy Bites
The launch aims to disrupt the golf snacking category, which has traditionally been dominated by high-sugar options or heavy meal replacements, by offering a "clean energy" solution packaged in a format native to the sport.
January 14, 2026
Circle K Secures Exclusive Launch of Monster Energy 'Ultra Punk Punch' Ahead of National Rollout
Global convenience retailer Circle K has announced a strategic retail exclusive with energy giant Monster Energy, securing the initial launch rights for a new flavour innovation: Ultra Punk Punch.
January 14, 2026
Crispy Green Debuts Trial Pack as Data Shows Shift Away from Restrictive 'New Year' Diets
According to the company, nearly 6 in 10 community members still prioritise sweet or fruit-based snacks when cravings hit, challenging the notion that January is a period of complete sugar abstinence.
January 14, 2026
Skittles Redefines Game Day Advertising with 'Live Commercial' Delivery Starring Elijah Wood
Mars Snacking North America has announced a disruptive marketing activation for the 2026 Big Game, partnering with actor Elijah Wood and delivery platform Gopuff to launch a "never-before-tried" advertising concept.
January 12, 2026
Pop & Bottle Launches 'Wickedly Good' Limited-Edition Line to Celebrate Wicked Streaming Release
The launch combines the brand's "clean label" positioning with the theatrical flair of the franchise, encouraging consumers to host streaming parties and craft mocktails using the new SKUs.
January 12, 2026
Lindt & Sprüngli Taps into Global Pistachio Craze with New Excellence Dark Bar
Swiss chocolatier Lindt & Sprüngli has unveiled the latest addition to its premium portfolio, announcing the launch of the Lindt Excellence Pistachio Dark Bar.
January 12, 2026
McCormick Signs Two-Year Strategic Partnership with Paris Hilton and 11:11 Media
The deal represents a significant pivot for the heritage spice brand, aiming to modernise its image and connect with the "next generation of taste chasers" by blending culinary expertise with pop culture entertainment.
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