The latest food and beverage industry news and trend analysis

Wellness brand ActivatedYou® has announced its entry into the functional coffee market with the official launch of Morning Lift, a daily blend engineered to support cognitive function, metabolism, and digestive health.

The launch aims to capitalise on the growing consumer demand for functional coffee additives that offer wellness benefits without sugar or artificial ingredients.

Laird Superfood, Inc. has announced a significant expansion of its Hydrate product line, introducing two new functional flavours and broadening its packaging formats to target the on-the-go convenience market.

The reformulated line is designed to meet the rigorous demands of health-conscious consumers, specifically addressing concerns regarding additives in the dairy-alternative aisle.

The initiative explores the intersection of contemporary Austrian cuisine and traditional coffee house rituals, positioning coffee and tea as central ingredients rather than mere accompaniments.

Italian coffee heritage brand Lavazza has expanded its operational footprint in the United States with the inauguration of a new 'Training Centre' in Dallas, Texas.

Timed to coincide with the Season 5 premiere of the hit series on 18 December, the partnership aims to blend the "chic, romantic flair" of the show with the growing consumer demand for indulgent, plant-based coffee add-ins.

Keurig has unveiled its first-ever branded coffee line, Keurig Coffee Collective, marking the company’s expansion into the premium coffee market.