The latest food and beverage industry news and trend analysis

Brand Licensing Europe has issued its final call for speakers ahead of the 31 July deadline, marking the first time in the event's 27-year history that the industry has been invited to submit proposals.

Korean fried chicken franchise bb.q Chicken has expanded its US menu with the nationwide launch of Feel Crunch Chicken in partnership with Stray Kids member Felix.

Fireball Cinnamon Whisky is expanding its lifestyle marketing and packaging portfolio with the dual launch of Fireball Sneaks and a highly portable, flexible Stash Flask.

Pizza Hut has introduced a limited-edition Throwback Value Menu featuring items starting at three dollars, supported by a streetwear apparel partnership and in-app gamification.

Maruchan has partnered with anime franchise Demon Slayer to launch MaruMart, an immersive convenience-store-themed pop-up experience at Petco Park designed to leverage co-branding.

Ready-to-drink cocktail manufacturer BuzzBallz has expanded its summer portfolio with the launch of Tropic Tang, a tropical orange-flavoured expression supported by a limited-edition western-themed merchandising campaign.

Dunkin’ has partnered with media personality Kylie Jenner to launch the King Kylie Collection, anchoring a major summer menu expansion that highlights cold foam innovation, visual aesthetics, and brand collaborations.

Hershey Canada has partnered with The Pokémon Company International to launch a range of limited-edition collectable chocolates featuring themed packaging foils.